Australia’s largest credit card comparison site, Credit Card Compare, has appointed Caroline Raffan as its inaugural Head of Marketing to spearhead an aggressive international marketing strategy, and cement its leadership in the credit card vertical.
The appointment is one aspect of an ambitious growth strategy designed to assist Credit Card Compare to expand into overseas markets and gain market share in the highly competitive financial comparison space.
“We couldn’t be more delighted to welcome Caroline to the Credit Card Compare team as we enter our next phase of serious growth,” said David Boyd, Co-Founder of Credit Card Compare.
“For the past decade, we have focused on building and refining our sophisticated comparison technology and credit card database, to create a way for Australian consumers to make more informed credit card choices according to their unique lifestyle and financial situation.
“With a website now boasting upwards of two million visits per annum and growing, this next phase is about leveraging our technology and database, and ensuring our marketing efforts are growing in a commensurate manner.
“This is why we couldn’t be more excited to bring on board Caroline’s energy, experience, and unique skillset. From brand strategy to market research to project management, Caroline is the 360-degree marketer we need to boost our public profile as we continue to grow,” concluded David Boyd.
Caroline Raffan has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management.
Her role at Credit Card Compare will see her work closely with the Head of Sales & Partnerships, Stephen Henderson, to ensure marketing and sales strategies are strongly integrated, and synergies occur organically.
“Creating an entire marketing and branding strategy from the ground level in the rapidly evolving fintech industry is any marketer’s dream,” said Caroline Raffan.
“It’s an exciting time to be part of the fintech industry – a place where the future is happening now – as it’s one of the fastest-moving and most competitive environments in Australia, with endless opportunities for innovation.
“I’m looking forward to building upon the great success that Andrew, David, and the Credit Card Compare team have established over the past decade, including all of the creative opportunities that lie ahead,” concluded Caroline Raffan.